| • | Using trade, training and other forms of community development to help alleviate poverty and empower artisans as they work to improve their lives |
| • | Collaboration between designers and artisans to produce quality products rich in cultural tradition and marketable in the U.S. and Europe |
| • | Assistance with advance payment of up to 50% of the purchase of raw materials in bulk allowing sustainable income for the artisan by enabling avoidance of high interest rates on loans |
| • | Commitment to establishing the artisans' ability to support their families long-term by offering assistance in obtaining equipment for handicraft production (sewing machines, weaving looms, pottery wheels, etc) |
| • | Marketing products with the goal of achieving sales sufficient to provide sustainable income to the artisans and entrepreneurs we work with |
| • | Ensuring fair prices and workplaces free of exploitation |
| • | Sharing with consumers the stories of our producers to facilitate understanding regarding the impact of their purchasing power in the lives and communities of the artisans |
| • | Partnering with local communities and global philanthropy organizations whenever we share common goals in order to maximize the effectiveness of our work |
| • | Encouraging individual and organizational interest and financial support for the artisans relative to the goals above |
| • | Training regarding best practices in business ethics and entrepreneurial development |
